From Idea to Rundown in Minutes – Dramatify Launches AI for TV and VOD Development
Dramatify, the Swedish SaaS company, is launching a suite of integrated AI features across its cloud production platform that radically reduces cost and lead time in the development and production of film, TV and video. With Nordic broadcasters and international production companies among its customers, the company aims to modernise an industry long defined by inefficient, manual processes.
“With our new AI suite — integrated with our existing, semi-automated production platform — production companies and broadcasters can save both time and money while raising the level of creativity and quality,” says Annika Lidne, CEO and co-founder of Dramatify.
Costly show pitches — AI cuts time and risk
Developing show concepts on spec — a requirement across the industry — can cost anywhere from hundreds of thousands to several million before a single meeting with decision-makers takes place. For many companies, a sold pitch is the difference between staying in business or going under.
“Our AI tools streamline the process, cut costs significantly, and lower the financial risk as a result. These are features that can save weeks of work — and therefore six-figure sums — both in the speculative phase before a production gets the green light, and during production and broadcast,” says Angelika Stigenberg, CTO and co-founder.
Automated development and production — from idea to script and scheduling
Dramatify’s AI features span the entire early production chain:
- AI Show Developer: Creates tailored show concepts based on audience, genre and format in an instant — a process that normally costs hundreds of thousands in speculative work.
- AI Episode Generator: Automatically builds out seasons and episodes with coherent synopses and character development.
- AI Rundown Outliner: Structures programme content into rundowns in seconds, based on chosen parameters such as air time and recording environment.
- AI Rundown Writer: Speeds up scriptwriting for entertainment, sport, factual, reality and children’s programming, covering everything from intros to interview questions, facts and presenter copy.
- AI Script Breakdown: Automatically breaks down scripts for planning, resourcing and budgeting.
A platform trusted for major broadcast productions
Dramatify’s production platform is already used by some of the largest players in the Nordics and internationally, spanning everything from daily programmes to major international broadcast productions, with a global user base offering a unique combination of real-time planning, automation and collaboration tools for teams across script, production, technical, graphics and broadcast — whether they’re in the same room or on different continents.
Female founders with strong industry roots
Dramatify was founded by Annika Lidne (CEO) and Angelika Stigenberg (CTO), both with backgrounds in tech, media and innovation.
“It’s time to modernise how we develop and produce content — and it’s smart digital tools combined with AI that make that possible. We’re seeing growing global interest in our solution, not least from producers who want to get more done with fewer resources,” says Annika Lidne.
For more information, visit dramatify.com for general information, and dramatify.com/AI-services for details on the new services.